WEEKLY EMAIL: MAY 06, 2010
FEATURED THIS WEEK : WILLIAM DRENTTEL
Kiran Bir Sethi was a star at the first Ted India last year, where she movingly told stories of how she champions children. But her "Design for Change School Contest," a recent initiative only mentioned near the end of this talk, swept India like wildfire in 2009, and will expand globally this coming school year.
When I get invited by CEOs to talk about integrating design thinking into their organizations, they listen attentively. The cautious ones argue that the core of their business is just too important to expose it to the risks of design — and maybe we could experiment with design in some minor part of the business. My response, typically, is to argue that the core is the most critical place for utilizing design thinking in order to save the core — and their whole business — from the inevitable poor consequences of exploiting the current rather than exploring what might be. But that argument rarely works.
Now I have a better argument to make: if the U.S. Army can do it in the core of its business, so can you!
For the past year, Change Observer has been publishing Project Reports as an editorial zone to write about distinct projects at the intersection of design and social innovation. This post summarizes the 38 Project Reports we have published to date.
It's a design school at least 15 years in the making, an idea that simmered in the back of Jon Kolko's brain. The interactive designer had long wanted to create an environment that could help designers find more meaning in their careers. It was a concern of many of Kolko's former students, who were working at what were considered dream jobs, places like Nike and Starbucks.
CHANGE OBSERVER: PROJECT ARCHIVE
Report on prototype for GlobalTap water refilling stations.
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