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Change Observer

WEEKLY EMAIL: MAY 06, 2010


Design For Change Contest

FEATURED THIS WEEK : WILLIAM DRENTTEL

Design For Change Contest

Kiran Bir Sethi was a star at the first Ted India last year, where she movingly told stories of how she champions children. But her "Design for Change School Contest," a recent initiative only mentioned near the end of this talk, swept India like wildfire in 2009, and will expand globally this coming school year.
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ROGER MARTIN

Design Thinking Comes to the U.S. Army

When I get invited by CEOs to talk about integrating design thinking into their organizations, they listen attentively. The cautious ones argue that the core of their business is just too important to expose it to the risks of design — and maybe we could experiment with design in some minor part of the business. My response, typically, is to argue that the core is the most critical place for utilizing design thinking in order to save the core — and their whole business — from the inevitable poor consequences of exploiting the current rather than exploring what might be. But that argument rarely works. Now I have a better argument to make: if the U.S. Army can do it in the core of its business, so can you!
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THE EDITORS

Change Observer Project Reports: A Summary

For the past year, Change Observer has been publishing Project Reports as an editorial zone to write about distinct projects at the intersection of design and social innovation. This post summarizes the 38 Project Reports we have published to date.
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KAOMI GOETZ

Austin Center for Design

It's a design school at least 15 years in the making, an idea that simmered in the back of Jon Kolko's brain. The interactive designer had long wanted to create an environment that could help designers find more meaning in their careers. It was a concern of many of Kolko's former students, who were working at what were considered dream jobs, places like Nike and Starbucks.
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CHANGE OBSERVER: PROJECT ARCHIVE

Project

GlobalTap

Report on prototype for GlobalTap water refilling stations.
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UPCOMING CONFERENCE: MAY 10, 2010

Design Research Conference 2010

Sponsored by IIT's Institute of Design, this 9th DRC will be a conversation about the new frontiers of design research. It will host the world's most compelling stories about the human condition and unmet needs. It will be a stimulating place to learn the most innovative new research methods. It will address the challenges facing the industry head on. Finally, it will continue to explore how design research can help us address the grand challenge of bringing meaningful things into the world.

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RECENT BOOKS RECEIVED

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things MeanDesign Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti

Getting to Plan B: Breaking Through to a Better Business ModelGetting to Plan B: Breaking Through to a Better Business Model
John Mullins & Randy Komisar

A Fine Line: How Design Strategies Are Shaping the Future of BusinessA Fine Line: How Design Strategies Are Shaping the Future of Business
Hartmut Esslinger

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